If you’re headed to St. Tropez, a beach club day is not just a recommendation—it’s a rite of passage. From ultra-glam institutions to laid-back barefoot escapes, the Pampelonne Beach scene has something for everyone. Here’s our full breakdown—complete with vibe checks, food highlights, and what to book in advance.
Important Tip: Always make a reservation for both loungers and lunch. Beach clubs fill up quickly—especially in peak season—and it’s tough to walk in without one.
Club 55
The most iconic beach club in St. Tropez—legendary for a reason. Originally a humble canteen for the cast and crew of And God Created Woman starring Brigitte Bardot in the 1950s, it’s grown into a Riviera institution while somehow maintaining its laid-back charm.
- Vibe: Iconic, chic, and always a scene. Celeb favorite but still maintains a casual, under-the-radar coolness.
- Food: Don’t miss the legendary crudité platter with giant vegetables, grilled fish, and simple French classics. We happened to be there for 4th of July, and they really leaned in (as you can see).
- Pro Tip: Book lunch and loungers weeks in advance during high season.
Cabane Bambou
Boho-chic and breezy, this is the perfect spot to unwind without sacrificing style.
- Vibe: Relaxed and natural, with palm-fringed decor and a stylish but low-key crowd.
- Food: Fresh, seasonal fare—salads, seafood, and well-balanced vegetarian options.
- Pro Tip: Great for a spontaneous lunch or if you’re craving a mellow beach day.
Cap 21
Charming and casual, Cap 21 is ideal for families or a more local experience.
- Vibe: Low-key and friendly, with a loyal following of return visitors.
- Food: Pasta, grilled meats, and satisfying Provençal classics.
- Pro Tip: No frills, just good vibes. Easier to book on shorter notice.
La Réserve à la Plage
Luxury and design come together at this refined beachside retreat.
- Vibe: Elegant and tranquil, perfect for a refined, romantic day.
- Food: Chef-led Mediterranean dishes and an exceptional wine list.
- Pro Tip: Ideal for special occasions or if you’re staying at La Réserve hotel.
Nikki Beach
The OG of party beach clubs—come for the vibes, stay for the spectacle.
- Vibe: High-energy, all-white everything, and bottles on bottles. Expect a party.
- Food: Global crowd-pleasers—sushi, sliders, truffle everything.
- Pro Tip: Prepare for a minimum spend and come dressed to impress.
Verde Beach
Trendy and social, Verde Beach is where fashion meets fun.
- Vibe: Stylish, vibrant, and ideal for people-watching and groups.
- Food: Shareable Mediterranean plates and colorful cocktails.
- Pro Tip: Stay for sunset and the DJ sets that follow.
Moorea
A longstanding classic that nails the balance between beachy and elevated.
- Vibe: Laid-back luxury with polished service and a welcoming crowd.
- Food: Provençal dishes, catch-of-the-day, and casual elegance.
- Pro Tip: Perfect if you want comfort and consistency without the flash.
Les Palmiers
Glam, curated, and made for Instagram—but still manages to serve solid food.
- Vibe: Upscale and ultra-aesthetic with stylish interiors.
- Food: Inventive Mediterranean cuisine—think lobster pasta and burrata everything.
- Pro Tip: Come early for a photogenic setup and stay for the full luxe experience.
La Serena
A stylish and growing favorite that blends sleek design with a relaxed crowd.
- Vibe: Modern and mellow with trendy details and great beach access.
- Food: Thoughtfully plated Mediterranean fare and light, fresh cocktails.
- Pro Tip: Great for a semi-chill, semi-glam day without over-the-top flash.
Byblos Beach
The beachside outpost of the iconic Hotel Byblos, this spot brings class and history.
- Vibe: Elegant, refined, and perfect for fans of the iconic hotel.
- Food: Upscale Mediterranean with luxe touches.
- Pro Tip: Offers excellent service and a private-feeling atmosphere.
Loulou
One of the most vibrant and social clubs—expect champagne sprays and designer kaftans.
- Vibe: Glamorous and very much a party, but still well-curated.
- Food: Beautifully plated and crowd-pleasing—pastas, seafood, and desserts.
- Pro Tip: Best for a day when you want energy, music, and dancing barefoot in the sand.
Whether you’re looking for laid-back rosé-sipping under a straw umbrella or a DJ-fueled afternoon in a caftan and heels, St. Tropez delivers. Just remember—book ahead, bring your sunglasses, and don’t skip the beachside bottle of rosé.
Cost: Expect to pay anywhere from €50–€150+ per person depending on the club, the season, and whether you’re renting loungers. It’s not cheap—but it’s an experience worth the splurge.
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